The Premier League, in partnership with Tencent Sports, Tencent Gaming and EA SPORTS, is launching ePremier League China this month, the first ePremier League event to be staged outside the United Kingdom.
According to the release, this is the first ePremier League event to be staged outside of the United Kingdom. The tournament will take place on EA SPORTS FIFA Online 4 and commences on April 28th.
The ePremier League event will see ‘some of the best Chinese gamers’ from FIFA Online 4, as well as hand-picked content creators and influencers, represent all 20 Premier League clubs. It was also announced that the tournament will be streamed live by Tencent across China.In addition, the tournament will be streaming on Tencent-related video platform Tencent Sports, Tencent Video, Tencent News, as well as live streaming platforms DouYu and Huya.
The competition kicks off next week and completes Saturday May 15.
Premier League commercial director Will Brass said: “The EA SPORTS FIFA Online 4 video game series is one of the key channels through which fans in Asia can engage with Premier League clubs and players.
“After three successful ePremier League seasons in the UK, it is exciting to now be able to take this overseas for the first time and particularly to China – a hotbed for gaming and football.
This will include famous eSports commentator Guan Zeyuan and the well-known FIFA Online influencer Shen Rongjie.
The clubs will be divided into four groups of five teams, with the winners of each group advancing to a knockout stage. Group-stage matches will be played online, whereas knockout matches will be played offline at Wisdom Bay in Shanghai.
Group matches will take place between Wednesday 28 April and Saturday 8 May. The knockout phase will be held on Friday 14 May, with the Grand Final on Saturday 15 May.
FIFA Online 4 (FO4) on PC has more than 10million registered players in China. The Premier League says it has eight million followers across its digital and social platforms.
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